Senin, 04 Agustus 2014

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Our Vision is to "Make People Smarter".

To this end we collaborate with researchers around the globe to advance the understanding of the human brain.

How does the brain function?

The brain represents two percent of the body's weight but uses 20% of the body's energy and consumes 20% of the oxygen humans breathe. The brain saves the incoming information in different parts of the brain, each with differing storing durations: through the “procedural memory” the brain stores acquired skills and habits in the cerebellum. Episodic and semantic information (such as names, words and experiences) are stored in the “declarative memory”. Information gathered by the senses is briefly (for up to 2 seconds) stored in the “sensory memory”. After that, the information is either deleted or forwarded to short-term memory where it typically remains 30 seconds. Then, they are moved to long-term memory where the information is stored.

How does the brain learn?

The brain is made of about 100 billion nerve cells (also called neurons) that are connected in complex ways. Each neuron can form several thousand connections to other neurons. These connections formed between neurons are called synapses. Contrary to other human cells, neurons do not divide, nor do they die to be replaced by new neurons. The neurons you are born with have to last your whole lifetime. When processing information, it runs through the many individual neurons in the brain. This strengthens the connections between neurons, causing the brain to rewire itself a little with each new piece of information. You can imagine the stronger connections between neurons scenario similar to traffic, in locations with more traffic, the roads are bigger and have more lanes.

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